Insights for specialist clinics
Durable, clinically-sound search: what actually fills your diary, minus the hype.
ai Building a Healthcare Website With AI: My Whole Process, and What Can Go Wrong
The process I use to build websites and tools with Claude Code as a doctor who cannot code, what MedCourse actually costs to run now, and the five failures on this site that showed no error at all.
marketing updates Clinic Marketing in 2026: Key Changes & New Opportunities
How healthcare digital marketing changed in 2025 and where clinics should focus in 2026: reputation, convenience, fast lead follow-up and patient relationships.
local seo Healthcare Best Practices in 2026 for Adding GBP Services
How to add services to your Google Business Profile: why they matter for local visibility, choosing the right ones, custom entries and best practice.
local seo Choosing the Right GBP Categories for Your Healthcare Clinic in 2026
How to choose the right primary and secondary Google Business Profile categories for your healthcare clinic, with competitor research tips and examples.
local seo Naming Your Medical Clinic’s Google Business Profile
Your Google Business Profile name is a major local ranking factor. How to name a medical clinic’s profile, avoid keyword stuffing and change it safely.
local seo Local SEO for Medical Clinics: A 2026 Overview
An overview of local SEO for medical clinics: how patients search, why the Google Map Pack matters, the top ranking factors, and where to focus first.